The Catalyst Public Affairs approach includes a precise mix of communication, outreach and engagement strategies – including laser-focused messaging, effective media relations, concerted social media efforts, momentum from the community and affirmation from thought leaders – accompanied by continuous improvement and rooted in consistent measurements of progress.
We tailor our approach to suit each client’s unique needs, and we rely on traditional and innovative tactics woven into the following step-by-step process:
The first step is to evaluate, research and assess the challenge. The start of any good education campaign requires research to provide a solid foundation upon which to build an effective strategic communications and outreach plan.
Catalyst coordinates closely with our clients to create the narrative and identify strategic opportunities to proactively share the message and engage the public, creating a foundation to foster a supportive environment.
Catalyst assists in identifying messengers, as well as opportunities for those messengers to educate the public.
We deliver our clients’ messages to their stakeholders through a variety of communication tools and vehicles, including collateral materials, informational presentations, owned, paid and earned media.